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Mobile outperforms desktop for paid search ads
Posted By ] Ronan Shields The growth of mobile search ads outstripped desktop search ads during March, according to figures from digital maketing agency Latitude. The research revealed that arbitrage...
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Understanding Mobile Advertising
My Comments: A nice article summing up the basics of mobile advertising. I would point out that another Key Metric is Conversion i.e what happens after the click: download a piece of content, register...
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